The Real Zaragoza has accompanied the launch of its season ticket holder campaign 2026-2027 with a video of just over a minute that focuses on the feeling of belonging and the generational change of Zaragoza. Under the slogan «Now more than ever«, the piece leaves football aside to tell an everyday story in which passion for the Zaragoza shield reigns.
Through different domestic scenes, the club shows how a child prepares to go to school on the same day that the despicable relegation out of professional football was confirmed. An old radio, a newspaper, memorabilia and different white shirts serve as the common thread of a story that seeks to delve into the depths of each Zaragoza fan.
The highlight of the video is when the child gets ready to get dressed. After thinking about which shirt to wear, the little boy chooses to wear the Real Zaragoza jersey, despite being on the blackest day in the history of the white entity. A gesture that is fully linked to the slogan of the campaign and that reinforces the message of unity with which the club seeks to mobilise its social mass in a particularly significant season after the relegation to the First Federation.
In this way and with this audiovisual production, Real Zaragoza is betting on emotion and the bond with its team to encourage the fans to continue by the side of the Aragonese team in a complicated and inhospitable campaign where the team led by Ibai Gómez will seek to return to professional football.
