Zaragoza companies continue to bet on innovation and the incorporation of new technologies. On this occasion, an Aragonese business has become a pioneer in its sector: Doña Col catering, which has been the first to integrate artificial intelligence into its processes.
This initiative marks a step forward for the hotel and restaurant industry in España, demonstrating that technology can also transform and improve management, creativity and customer service in the gastronomic field.
PIONEER IN INCORPORATING CHATBOT
The catering company Doña Col, born in Zaragoza and currently based in Madrid, has just become the first catering company in Spain to incorporate artificial intelligence into its service. It has done so by launching the first assistant chatbot integrated into the website of a company in the sector in our country.
The aim of this new tool is to accompany the client from the first moment and facilitate the entire process of organising an event. The intelligent assistant allows you to resolve doubts in real time, guide users in choosing the menu, speed up the request for quotes and offer faster, closer and more personalized attention.
In this way, a process that until now could require several calls, email exchanges and a considerable investment of time now begins with a simple question. Technology thus makes hiring a catering service a simple, intuitive and accessible conversation at any time.
INNOVATIVE ARAGONESE COMPANY
This is not the first time that the company has committed to transforming the sector. Doña Col already marked a turning point with its patented Catering Box system, a proprietary solution that allowed the firm to differentiate itself within the market and that, over time, has become one of its main hallmarks.
The incorporation of this new assistant based on artificial intelligence represents, therefore, the second chapter of the same story: that of a company that understands innovation not as a one-off action or a communication strategy, but as a way of working, improving the customer experience and anticipating the new needs of the market.
