[EN] A well-known brand of dresses for events prepares its new opening in Zaragoza

Sorellas is preparing its landing in Zaragoza. The fashion brand has announced that it will open a new physical store in the Aragonese capital, the seventh of its history, after several trips to the city to find the right premises. The firm has not yet revealed where it will be or when it will raise the shutter, two details that it promises to announce soon.

The arrival in Zaragoza expands the physical presence of a brand that already has establishments in Barcelona, Madrid, Valencia, Murcia and Seville. Before deciding on the new space, the Sorellas team travelled up to four times to the Aragonese capital to look for premises until they found the chosen one.

For now, the store is in the middle of a renovation, but the firm has already advanced some details of what its interior will be like. Pink, one of Sorellas’ most recognizable colors, will play a leading role in an establishment designed especially for its collection of dresses for events.

THIS IS WHAT THE NEW SORELLAS STORE IN ZARAGOZA WILL BE LIKE

The new premises will have a large pink counter and different donkeys distributed throughout the space with the firm’s dresses. It will also have a shop window with plenty of natural light, as shown by the brand itself while the renovation work progresses.

The fitting rooms will follow the usual aesthetics of their other stores. There will be a pink area with a sofa for companions, an element that Sorellas also incorporates in the rest of its physical establishments.

The opening will allow customers in Zaragoza and the rest of Aragón to directly access an offer focused especially on dresses for events. According to the company, its garments are designed in Spain and manufactured in Europe, with three criteria when incorporating them into its collections: a good relationship between quality and price, that they adapt to the body and that they follow the trends of the moment.

SORELLAS YA BUSCA EQUIPO EN ZARAGOZA

While the works continue, Sorellas has begun to form the team that will work on its new store in Zaragoza. The firm seeks to cover several positions and shifts and wants to incorporate dynamic, decisive, pleasant profiles and with an interest in fashion.

The company’s intention is that the additions have continuity. Sorellas explained that he seeks to establish a stable and long-term working relationship with the new team, and not only fill positions temporarily.

The brand also points out that its team is currently made up of 100% women. From order preparation to customer advice, Sorellas presents personalized attention as one of the characteristics of its model.

FROM THE POP-UPS TO YOUR SEVENTH STORE

The physical presence is part of the evolution of a firm that began by organizing pop-ups so that its customers could see, touch and try on the dresses that until then they knew mainly through its online sales channels.

Sorellas also takes care of the presentation of its orders with its characteristic pink boxes, which are recyclable and reusable. The products are wrapped in tissue paper with the brand’s logo and scented with a fragrance of their own before shipping.

Zaragoza will now be the next point on the map of Sorellas stores. The exact location of the establishment and the opening date remain, for the moment, the two great unknowns of an opening that is already underway.